CRETICAL ANALYSIS OF OPERATIONAL STRATEGIES USE BY AMAZON IN INDIA

Abstract

Amazon operation strategies Today is the era of E-Commerce. Almost every other individual is by some way or the other connected with the online business hubs. One thing to be noticed here is that the products available in these stores are being manufactured in different parts of the globe and subsequently are being supplied in different parts of the world. This network of effective procurement of products and distribution worldwide is basically called Supply Chain Management (SCM). This paper is an attempt to highlight the pivotal role SCM plays in any E- commerce retailing activity and also depict the way in which Amazon.com proper utilized this concept for its grand success ever since its inception and act as a market ruler.Amazon operation strategies Today is the era of E-Commerce. Almost every other individual is by some way or the other connected with the online business hubs. One thing to be noticed here is that the products available in these stores are being manufactured in different parts of the globe and subsequently are being supplied in different parts of the world. This network of effective procurement of products and distribution worldwide is basically called Supply Chain Management (SCM). This paper is an attempt to highlight the pivotal role SCM plays in any E- commerce retailing activity and also depict the way in which Amazon.com proper utilized this concept for its grand success ever since its inception and act as a market ruler.