A SUMMER INTERNSHIP PROJECT ON “Udaan Survival 2 Revival”

Abstract

This is an attempt to know how the classroom theories can be applied to the practical situation. As a student of BBA it is a part of study for everyone to undergo summer internship at some organization. Internship is such a program which makes a student experiences the corporate life for the first time. I was assigned as intern under Marketing and Sales Division. So, for this purpose, I got an opportunity to do my summer internship at pioneer management pvt Ltd . In this is comprehensive report , I have discussed about every major aspect of the company which I have observed and perceived during my internship tenure .The First part comprises detail about the company from the time of its incorporation to the current position along with its processes, policies and procedures. During my internship programme I have mainly worked in market reseaech. All the departments have been discussed in detail. The main purpose of the internship is to learn by working in practical environment and to apply the acquired during the studies in a retail world scenario in order to tackle the problems using the knowledge and skill learned during the academic process. This report covers mainly important aspects which are related with marketing and sales aspects of the company. In the end the learning and observations which I have undergone during my internship project. This report also contains my perceptions, motivation level and working environment of the organization.