User’s preference towards Social Media platforms

Abstract

This is an attempt to know what the preference of users on social media platform is and how social media has affected the people and what is the various positive and negative impact of social media on users, which they are facing now a days. As a student of BBA it is a part for the study of everyone to undergo an industrial research project. So in the first part of the project we will know about some basic meaning and definition of social media and what are the various types of social networking sites are available in the world to which people are using. There are many definitions, which describe about social media platforms. Many authors and philosophers had their own view in regards of social media platform In the second part we will describe the what percentage of active users all over the world are engaged into social media platform and also we will describe about what are the positive and negative impacts of social media platforms that users are facing now a days. Now a day there is an increase in number of users who are using social networking sites. As world are going digitally now a days it is good to some extension but it is also causing some negative impacts on user’s health and their personal life. People are filling with anxiety and other diseases. In the third part we will start our research by setting up a right objective and research methodology. In the objectives, we describe all the following problems and experience that users are facing. After that we select sample size that how many people i want to conduct research and we describe various types of data are available and what are the tools for collecting those data. At last, we conclude our research with given data and give recommendation on that. At the end of the report, we put up a questionnaire from where we collect the data.