ONLINE BUYING STUDY OF CUSTOMERS BEHAVIOR

Abstract

Given that the client is the king of any organization, it is critical to comprehend consumer expectations, product preferences, and needs and desires. No business can thrive without a thorough understanding of consumer behavior. It serves as consumer feedback and sends a message to companies about the consumers' attitude, the company's position, competition, and opinion, among other things. Practically every company nowadays collects data from almost every customer about their products and brands. They use marketing personnel to inform them of consumer behavior. Keeping all of these factors in mind, and because customer behavior is so important to any business, this study, "STUDY ON CUSTOMERS ONLINE BUYING BEHAVIOR," follows suit.