dc.contributor.author | CHOUDHARY, KAVYA (19GSOB1010166) | |
dc.contributor.author | TABREZ, KHALID (19GSOB1010507) | |
dc.contributor.author | Krishna, Dr. Ram Supervisor | |
dc.date.accessioned | 2022-11-01T07:17:29Z | |
dc.date.available | 2022-11-01T07:17:29Z | |
dc.date.issued | 2022-04-05 | |
dc.identifier.citation | BEHAVIOUR TOWARDS PAINTS | en_US |
dc.identifier.uri | http://10.10.11.6/handle/1/10392 | |
dc.description | The study of consumers, groups, or organizations, as well as all behaviors involved with the buying,
usage, and disposal of goods and services, is known as consumer behavior. Consumer behavior refers to
how a person's thoughts, opinions, and interests influence their purchasing decisions. The amount of
participation a customer does in a purchase decision determines their purchasing behavior. The degree
of risk involved in a purchase, influences purchasing behavior as well. Higher-priced goods carry a
higher risk, requiring more participation in purchasing decisions.
Personal and group emotions manifested in the form of buying patterns determine a company's
marketing successes or failures.
Because the consumer is the basis for any company's existence, it's critical to get to know them and
analyze their purchasing habits.
Those psychological, social, and physical behavior of prospective consumers when they become aware,
analyze, purchase, consume, and tell other people about goods and services" is defined as consumer
buying behavior. | en_US |
dc.description.abstract | Earlier when houses were built or renovated, consumers did not give much attention to the paints used.
Painting was never given as much importance when decisions were made regarding a house
construction, but over the years due to the increase in competition, growth in infrastructure, consumer
awareness about beauty, ambience and upkeep of their building, the consumer has become aware about
the importance of buying best paints. People have started given a lot of importance to make their homes
look beautiful and aesthetic. Initially the decision to buy paints depended up on the contractor or the
construction firm but now it has slowly become part of the final user’s decision. With government
assistance for the building and infrastructure sector, the industry is expected to grow at a rapid pace over
the next five years, with enormous growth potential.
This study talks about various paint brands with a focus on customers preferences, needs, wants and the
factors that affects their decision while buying paints. This study also proves an already proven fact that
Asian paint is the largest and most trusted paint brand in India.
The study aims to determine how a company's efforts should be channeled and how they should
formulate their future strategies according to the consumer preferences. The study also shows the impact
of how a company's branding exercise and marketing strategies affects a consumer’s purchasing
decisions towards paints. | en_US |
dc.language.iso | en | en_US |
dc.publisher | GALGOTIAS UNIVERSITY | en_US |
dc.subject | Consumer buying behaviors | en_US |
dc.subject | Factors affecting it | en_US |
dc.subject | Indian paints industry | en_US |
dc.subject | Asian paints | en_US |
dc.title | A CONSUMER BUYING BEHAVIOUR TOWARDS PAINTS- WITH REFERENCE TO ASIAN PAINTS | en_US |
dc.type | Article | en_US |