| dc.contributor.author | Ghosh, Arpita 19GSOB1010092 | |
| dc.contributor.author | Jain, Arihant 19GSOB1010433 | |
| dc.contributor.author | Tomar, Aryan 19GSOB1010396 | |
| dc.contributor.author | Rashid, PROF. MD. Chand - SUPERVISOR | |
| dc.date.accessioned | 2022-11-01T08:59:26Z | |
| dc.date.available | 2022-11-01T08:59:26Z | |
| dc.date.issued | 2022-06-05 | |
| dc.identifier.citation | CONSUMER BEHAVIOUR | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10394 | |
| dc.description | The historical backdrop of food originates before the historical backdrop of progress. Agrarian
development has been polished for north of 5,000 years. 2 million quite a while back, the
primary tracker finders were out searching for food. What's more, today, it is the main area of the
worldwide economy, representing generally 20% of worldwide GDP. The rise of the Internet,
alongside the advancement of innovations, significantly affects individuals' lives from one side
of the planet to the other.
The ascent of virtual stores appears to have affected advertisers, as well as customers, as now
they can purchase anything, at whenever from anyplace. Like any remaining circles, the web has
left an immense imprint in the food business also. Feasting out with loved ones has been
supplanted by the idea of eating-in, presently we can arrange through internet based food
conveyance frameworks with simply a solitary tap, maybe, our food is in a real sense one tap
away. Online food conveyance applications have upset the manner in which individuals purchase
food in such a limited ability to focus time. | en_US |
| dc.description.abstract | With the appearance of online business blast in India, the Indian shopper has seen
his life being moved by online business in pretty much every vertical from web
based shopping to ticket appointments, medical care, and so on. One of such
verticals is e-food industry, which has effectively used the online business stage in
the online food survey and food requesting business. This is a vertical, which has
acquired pretty much every eatery India under a single rooftop in the possession of
the shopper. Presently, viewing as an incredible spot to eat, requesting food,
holding tables, and giving positive or then again regrettable criticism for a café has
become extremely simple and available for the purchaser. This vertical has shown
colossal development throughout the course of recent years implying the
undiscovered capacity. The trailblazer and head of this section in India has been
Zomato. Zomato is a brand, which each purchaser would partner to when he thinks
about an e-food stage. The objective of the research is to check what kind of
impact adverrtising on the minds of the consumer. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | CONSUMER BEHAVIOUR | en_US |
| dc.title | A STUDY ON THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR w.r.t ZOMATO in DELHI NCR | en_US |
| dc.type | Article | en_US |
