| dc.contributor.author | NYACIGAK, SUNDAY (19GSOH1010065) | |
| dc.contributor.author | Jaiswal, Mr. Rohit - Supervisor | |
| dc.date.accessioned | 2022-11-02T07:21:17Z | |
| dc.date.available | 2022-11-02T07:21:17Z | |
| dc.date.issued | 2022-05-11 | |
| dc.identifier.citation | DINING RESTAURANTS | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10416 | |
| dc.description | For any business to thrive understand what the customer wants and needs is essential. The customer
preferences are constantly changing. Quick Service Restaurants often referred to as ‘fast food
restaurants' they have a limited menu offering wraps, sandwiches, fried food such as: chicken,
burgers, salads and soft drinks. They often offer food as take outs, drive-thru and dining in the
restaurant. The interior decor is very less. Fine Dining restaurants offer elaborate food and
Beverage in menu, they offer high end formal service and interior decor is elegant at a relatively
higher price | en_US |
| dc.description.abstract | Customer preference is ever changing yet it is very integral in hospitality industry. Understanding
the factors that affect the customer choices between Fine Dining Restaurant and Quick Service
Restaurant is important. This study will help to analyze whether customers prefer Hotel Crowne
Plaza Greater Noida, which is a five-star hotel that offers Fine dining for its guests in the various
restaurants, Mosaic multi-cuisine coffee shop, Spice Art- Indian restaurant, ChaoBella - offering
Korean food to it’s in house guests, or they prefer to dine in Quick Service Restaurant within
Greater Noida and Delhi.
In this research various factors affecting the customers choices were looked at both tangible and
intangible aspects of service such as staff courtesy, the hygiene of the restaurant and staff, the
COVID-19 policies being followed. The quality and quality of food, the service timing among
other. How the unique of both restaurants cater to the different demographic. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | DINING RESTAURANTS | en_US |
| dc.title | A COMPARATIVE STUDY OF CUSTOMER PREFERENCE BETWEEN QUICK SERVICE RESTAURANTS AND FINE DINING RESTAURANTS OF HOTEL CROWNE PLAZA, GREATER NOIDA | en_US |
| dc.type | Article | en_US |
