Consumer Perception Towards Online Purchases

Abstract

Online shopping is basically buying and selling of goods and services through internet with the use of any electronic devices. It has become very popular in the present days, due to increase in usage of internet and mobile phone users. Consumers buys various product like clothing, shoes, electronic, healthcare and beauty etc, on the basis of their taste and preferences i.e it is a model of zero channel distribution means consumer will purchase the product directly from the manufacturer which eliminate the middlemen. It saves lot of time, money, as well as energy.