| dc.contributor.author | SINGH, NIDHI -20GSFC2020023 | |
| dc.contributor.author | Rajput, Viveka Rohilla -Supervisor | |
| dc.date.accessioned | 2022-11-11T05:38:45Z | |
| dc.date.available | 2022-11-11T05:38:45Z | |
| dc.date.issued | 2022-06-23 | |
| dc.identifier.citation | SENIOR CITIZENS IN GREATER NOIDA | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10486 | |
| dc.description | Indian economy is growing at a rapid pace and service industry is now becoming the essence
of economy. Investment avenues provide money flow in economy. To be a market leader, it is
necessary to understand the buying behavior of customer to tap them and make them loyal
customer.
For any brand acceptance by customers, their priority and brand loyalty is base for increase in
market share and presence in market. So it is important for investment companies & for me as
a student of marketing, to understand the buying behavior of customers. My research is
concentrated on senior citizens. | en_US |
| dc.description.abstract | Financial literacy is the capacity to apprehend how money works the global, how someone
manages to earn or make it, how that individual manages it, and how he/she invests it. Financial
literacy is the capacity to use expertise and abilities to control economic sources efficaciously
for a lifetime of a monetary properly-being. approaches each the potential to recognize the way
to take an informed as well as the really apt decision on the subject of all of the financial sports.
It isn't pretty much markets and investing, but additionally approximately saving, budgeting,
economic planning, basics of banking and most significantly, being financially smart.
Financially literate individuals could make powerful use of financial services and products; will
now not get cheated by means of people promoting monetary merchandise now not perfect for
them. Financial literacy aids in improving the great of economic offerings and make a
contribution to monetary increase and improvement of a country. RBI has evolved various
strategies and adopted programmes to increase a clean manner of economic literacy. Financial
literacy is the need of the hour for a rapidly developing nation like India because it assures
inclusive growth and sustainable prosperity | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.title | A STUDY OF INVESTMENT PORTFOLIO OF SENIOR CITIZENS IN GREATER NOIDA | en_US |
| dc.type | Article | en_US |
