COMPARATIVE ANALYSIS OF NIKE AND ADIDAS

Abstract

This ireport iprovides ian ianalysis iand ievaluation iof itwo iof ithe ilargest icompanies iNike iand iAdidas iin iathletic ifootwear iindustry. iOne iamongst ithe iforemost ipopular iproducts iis ichosen ifrom ieach iof ithe icorporate ito ianalyze. iThe ireport iis iconducted iby ianalyzing idetail iinto ithe iathletic ifootwear iindustry iand iboth icompanies ibackground, imacro iand imicro ienvironment iforces, imarket isegmentation, itarget imarkets, itargeting istrategies iand iposition istrategies. iMany isecondary iresearches iwhich imight ibe iwithin ithe iappendices ito iare idone ito ifinish ithe ireport.