| dc.contributor.author | SRIVASTAVA, AMBUJ (19GSOB1010114)Supervision | |
| dc.contributor.author | KUMAR, AMIT (19GSOB1010133) | |
| dc.date.accessioned | 2022-11-16T08:26:33Z | |
| dc.date.available | 2022-11-16T08:26:33Z | |
| dc.date.issued | 2022-04 | |
| dc.identifier.uri | http://10.10.11.6/handle/1/10723 | |
| dc.description | The subject of this economic research is user reaction about online
advertising. This study deals with the reaction of information, consumer
attitude about a person's personal perceptions, feelings, behaviours, and
beliefs for online advertising. Factors and Impacts Affecting Consumer
Attitudes toward Online Advertising impact on the reaction of consumer
information. This section of the report includes survey background,
problem definition, survey questions, survey goal that continues to be
important for research. | en_US |
| dc.description.abstract | The project aims to understand the study of various users’ and their
response towards online advertising. Various companies nowadays
prefer online advertising more than traditional that is newspaper,
television, etc. | en_US |
| dc.language.iso | en | en_US |
| dc.subject | SCHOOL OF BUSINESS | en_US |
| dc.title | STUDY OF USER RESPONSE TOWARDS ONLINE ADVERTISING | en_US |
| dc.type | Other | en_US |
