HOW CAN SOCIAL MEDIA IMPACT THE BUYING CHOICES OF SHOPPERS

Abstract

The purpose of this presentation is to demonstrate the impact of social media on customer decision-making. Advertisers have turned to web-based social networking to engage buyers because they have little control over the content, timing, or frequency of online interactions among customers. Social media has revolutionised the way businesses use computers over the last few years online, and as a result, social media marketing has earned its own identity in the business world. There are numerous online social networking platforms that influence customer behaviour. Like Google+, LinkedIn, and YouTube, for example. Nowadays, practically all ages of consumers use social media, including college students, working-class individuals, and even the elderly. In today's world, social media has evolved into a powerful tool that consumers can utilise to make purchasing decisions. Consumers' lives have been altered by technological advancements. Because we live in the twenty-first century, it is quite difficult for consumers to devote time to acquiring a product due to their hectic schedules. Consumers can obtain information not just about firms, but also about the companies, using Social Networking Sites. Even social media is assisting consumers in purchasing products through participation, which means that consumers and other stakeholders such as companies, consumers, society, and businesspeople are players rather than spectators. As a result, consumers have the option to alter their minds before purchasing any product through the internet. This is my take on how social media might impact buyers' buying decisions.