Sentiment Analysis and Opinion Mining on E-commerce Reviews

Abstract

Nowadays, the world is becoming more digital and customers are relying on online products which helps them to simplify their living. Therefore, the reviews provided on a product becomes an important aspect to attract and maintain customers and build a novel strategy to acquire higher position in the market. The purpose of this study is to investigate the different processes and techniques used in gathering requirements, designing, implementing and testing the reviews provided on a particular product to gain insights on customer experiences. It can be attained by using sentiment analysis and opinion mining which is defined is the computational study of people’s opinions, sentiments, attitudes, and emotions expressed in written language. It is one of the most active research areas in natural language processing and text mining in recent years..