EVALUATING FACTORS AFFECTING ADOPTION OF SOCIAL MEDIA PLATFORMS.

Abstract

The introduction of social media creates new informational channels through mass interactions among users. This form of digital interactions helps information spread at a very high speed and effectively. In business, social media has a significant impact on marketing and in maintaining good relations with the customers and helps to give information about sellers, products and service..In this new era of social media and social networking sites have achived a dominant breakthrough over its customers. Billions of people are now attached with one or the other social media sites and are expanded platform that affects the way of thinking of its users.