CUSTOMER SEGMENTATION

dc.contributor.author	ABHIMANYU KUMAR -, 18SCSE1180023
dc.contributor.author	DEVESH KUMAR SINGH -, 18SCSE1180022
dc.date.accessioned	2022-07-29T09:20:31Z
dc.date.available	2022-07-29T09:20:31Z
dc.date.issued	2022-05
dc.identifier.uri	http://10.10.11.6/handle/1/9971
dc.description.abstract	The goal of this study is to use survey data to do a segmentation analysis and categorize members of a target segment. The analysis of this exploration is to validate the usage of data science methods in marketing and sales by analyzing customer survey data. This study is expected to lead to a better understanding of data-driven corporate strategy. The development objective was to use current data science methods to first segment clients and then identify members of the target group.	en_US
dc.language.iso	en	en_US
dc.publisher	Galgotias University	en_US
dc.subject	CUSTOMER SEGMENTATION	en_US
dc.subject	B2B and B2C	en_US
dc.subject	ML Structure	en_US
dc.subject	SVC Learning Curve	en_US
dc.title	CUSTOMER SEGMENTATION	en_US
dc.type	Other	en_US