Marketing strategy of Byju’s during covid

Abstract

This study is about impact of Covid 19 on BYJUS and the changes happen in the marketing strategy. The online learning app BYJU's is offering free access to its complete app as schools remain shut due to a government-led advisory to protect children from coronavirus. BYJU'S says that according to a report by UNESCO, education of over 290 million students across 13 countries will be interrupted because of the COVID-19 crisis. The agency has also suggested that learning platforms will help students access quality education remotely during times like these.