| dc.contributor.author | Tushar Jain, (20GSOB2010093) | |
| dc.date.accessioned | 2022-08-01T08:44:47Z | |
| dc.date.available | 2022-08-01T08:44:47Z | |
| dc.date.issued | 2022-05 | |
| dc.identifier.uri | http://10.10.11.6/handle/1/9990 | |
| dc.description.abstract | This study aimed to establish the influence of advertising on consumer buying behaviour by focusing on Forever
Living cosmetics products. Specifically, the study aimed to identify media of advertising used to advertise
Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish
how different advertisements influence consumer’s behaviour | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | INFLUENCE OF ADVERTISING ON CONSUMER BUYING | en_US |
| dc.subject | CONSUMER BUYING BEHAVIOUR | en_US |
| dc.subject | ADVERTISING FOREVER LIVING COSMETICS PRODUCTS | en_US |
| dc.subject | MBA | en_US |
| dc.title | INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR FOREVER LIVING COSMETICS PRODUCTS | en_US |
| dc.type | Other | en_US |
