A COMPARATIVE STUDY BETWEEN AMAZON AND FLIPKART INDIA
Date
2022-04-10Author
KHAN, SAQUIB 19GSOB1090026
RAJ, ABHISHEK 19GSOB1090029
SAKSHAM PATHAK, SAKSHAM 19GSOB1090028
GUPTA, Dr. VASUDHA Supervisor
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INTERNET became more powerful and basic tools for every person's need and the
way people work by integrating various online management tools using internet,
innovative companies have set up the payment system for taking customer orders,
facilitate making of payments, customer service, collection of marketing data, and
online feedback respectively. These activities have collectively known as e-commerce
or Internet commerce. Online shopping made so easy for everyone with their product
variations and simple way to buy things. An attempt has been made to critically
examine various corporate and business level strategies of two big e-tailors and those
are Flipkart and Amazon. Comparison have been done considering e- commerce
challenges, their business model, funding, revenue generation, growth, survival
strategies, Shoppers‘ online shopping experience, value added differentiation, and
product offerings. Both these big players made their own mark in India, but whois
going to be ultimate winner or be the top one is going to be. A comparative study of
Flipkart.com with one of the close competitor Amazon.com delivers the information
about the different strategies to succeed in e-commerce market and different
opportunities available in India.
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- BBA/MBA [396]