| dc.contributor.author | KHAN, SAQUIB 19GSOB1090026 | |
| dc.contributor.author | RAJ, ABHISHEK 19GSOB1090029 | |
| dc.contributor.author | SAKSHAM PATHAK, SAKSHAM 19GSOB1090028 | |
| dc.contributor.author | GUPTA, Dr. VASUDHA Supervisor | |
| dc.date.accessioned | 2022-10-31T06:33:56Z | |
| dc.date.available | 2022-10-31T06:33:56Z | |
| dc.date.issued | 2022-04-10 | |
| dc.identifier.citation | AMAZON AND FLIPKART INDIA | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10352 | |
| dc.description | Indian e-commerce company Flipkart is in fierce rivalry with Amazon over the country’s
online retail market. Both have unique advantages, but the true test will be which company
can best tailor its offerings to the Indian consumer’s palate.
Amazon has comfortably dominated America’s e-commerce market for years, but India is
still uncertain ground. Another stalwart of Indian e-commerce has posed a serious threat to
Amazon’s dominance: Flipkart, a domestic company and Amazon’s biggest competitor on
the subcontinent, is nearly neck-in-neck for the loyalty of a population numbering 1.3 billion.
Founded in 2007 by two former Amazon employees, Flipkart is now tasked with the
challenge of maintaining its market-share lead over Amazon India. On its website, the e-
commerce engine claims to be the country’s “leading e-commerce marketplace with over 80
million products across 80+ categories” and approximately 100 million registered users.
Amazon’s catalog, however, trumps that of Flipkart, with over 168 million different
products offerings available in India.
In one of the fastest-growing markets in the world, the stakes are high. As online shopping
platforms continue to gain traction among a young population four times the size of the
U.S., the Indian e-commerce market estimated to reach $200 billion by 2026. The potential
for serious profit isn’t lost on either company. Both Amazon and Flipkart have already
funneled billions of dollars into expanding infrastructure and delivery capacity in the
country. | en_US |
| dc.description.abstract | INTERNET became more powerful and basic tools for every person's need and the
way people work by integrating various online management tools using internet,
innovative companies have set up the payment system for taking customer orders,
facilitate making of payments, customer service, collection of marketing data, and
online feedback respectively. These activities have collectively known as e-commerce
or Internet commerce. Online shopping made so easy for everyone with their product
variations and simple way to buy things. An attempt has been made to critically
examine various corporate and business level strategies of two big e-tailors and those
are Flipkart and Amazon. Comparison have been done considering e- commerce
challenges, their business model, funding, revenue generation, growth, survival
strategies, Shoppers‘ online shopping experience, value added differentiation, and
product offerings. Both these big players made their own mark in India, but whois
going to be ultimate winner or be the top one is going to be. A comparative study of
Flipkart.com with one of the close competitor Amazon.com delivers the information
about the different strategies to succeed in e-commerce market and different
opportunities available in India. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | AMAZON AND FLIPKART INDIA | en_US |
| dc.title | A COMPARATIVE STUDY BETWEEN AMAZON AND FLIPKART INDIA | en_US |
| dc.type | Article | en_US |
