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dc.contributor.authorKHAN, SAQUIB 19GSOB1090026
dc.contributor.authorRAJ, ABHISHEK 19GSOB1090029
dc.contributor.authorSAKSHAM PATHAK, SAKSHAM 19GSOB1090028
dc.contributor.authorGUPTA, Dr. VASUDHA Supervisor
dc.date.accessioned2022-10-31T06:33:56Z
dc.date.available2022-10-31T06:33:56Z
dc.date.issued2022-04-10
dc.identifier.citationAMAZON AND FLIPKART INDIAen_US
dc.identifier.urihttp://10.10.11.6/handle/1/10352
dc.descriptionIndian e-commerce company Flipkart is in fierce rivalry with Amazon over the country’s online retail market. Both have unique advantages, but the true test will be which company can best tailor its offerings to the Indian consumer’s palate. Amazon has comfortably dominated America’s e-commerce market for years, but India is still uncertain ground. Another stalwart of Indian e-commerce has posed a serious threat to Amazon’s dominance: Flipkart, a domestic company and Amazon’s biggest competitor on the subcontinent, is nearly neck-in-neck for the loyalty of a population numbering 1.3 billion. Founded in 2007 by two former Amazon employees, Flipkart is now tasked with the challenge of maintaining its market-share lead over Amazon India. On its website, the e- commerce engine claims to be the country’s “leading e-commerce marketplace with over 80 million products across 80+ categories” and approximately 100 million registered users. Amazon’s catalog, however, trumps that of Flipkart, with over 168 million different products offerings available in India. In one of the fastest-growing markets in the world, the stakes are high. As online shopping platforms continue to gain traction among a young population four times the size of the U.S., the Indian e-commerce market estimated to reach $200 billion by 2026. The potential for serious profit isn’t lost on either company. Both Amazon and Flipkart have already funneled billions of dollars into expanding infrastructure and delivery capacity in the country.en_US
dc.description.abstractINTERNET became more powerful and basic tools for every person's need and the way people work by integrating various online management tools using internet, innovative companies have set up the payment system for taking customer orders, facilitate making of payments, customer service, collection of marketing data, and online feedback respectively. These activities have collectively known as e-commerce or Internet commerce. Online shopping made so easy for everyone with their product variations and simple way to buy things. An attempt has been made to critically examine various corporate and business level strategies of two big e-tailors and those are Flipkart and Amazon. Comparison have been done considering e- commerce challenges, their business model, funding, revenue generation, growth, survival strategies, Shoppers‘ online shopping experience, value added differentiation, and product offerings. Both these big players made their own mark in India, but whois going to be ultimate winner or be the top one is going to be. A comparative study of Flipkart.com with one of the close competitor Amazon.com delivers the information about the different strategies to succeed in e-commerce market and different opportunities available in India.en_US
dc.language.isoenen_US
dc.publisherGALGOTIAS UNIVERSITYen_US
dc.subjectAMAZON AND FLIPKART INDIAen_US
dc.titleA COMPARATIVE STUDY BETWEEN AMAZON AND FLIPKART INDIAen_US
dc.typeArticleen_US


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