A ROLE OF SOCIAL MEDIA IN B2B MARKETING AND BRANDING: A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA, UK

Abstract

The current study focuses on the topic, THE ROLE OF SOCIAL MEDIA IN B2B MARETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA, UK. The study aims to analyze the role of the social media platform as funded by British small and medium fashion houses through their B2B marketing and branding activities.