| dc.contributor.author | GUPTA, SUYASH 19GSOB1010115 | |
| dc.contributor.author | SARTHAK, SUGANDH 19GSOB1010210 | |
| dc.contributor.author | BANSAL, SUJAL 19GS0B1010461 | |
| dc.contributor.author | KUMAR, MR. PRADEEP Supervisor | |
| dc.date.accessioned | 2022-10-31T07:13:31Z | |
| dc.date.available | 2022-10-31T07:13:31Z | |
| dc.date.issued | 2022-05-23 | |
| dc.identifier.citation | MARKETING AND BRANDING | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10354 | |
| dc.description | Ever since the invention of social media platforms, companies and their brands are trying to
raise their standards by means of increased brand awarenesss among people. In today’s
digitalized era, marketing through social media cahmpaigns are a mandate and gone are those
days when marketing involved hands on experience as well as thorough labour. Moreover,
wiiththe integration of big data techniques in the field of marketing have made it easier to
mark outtheir customers and create marketing strategies as per market demands. The popularity
of socialmedia gained momentum since the creation of Facebook back in 2004. Since then
growth of social media marketing (SMM) for B2B sales have increased at a conssiderably
high rate and have been found to have marked a growth of around 42% in the year 2016. | en_US |
| dc.description.abstract | The current study focuses on the topic, THE ROLE OF SOCIAL MEDIA IN B2B
MARETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH
REFERENCE TO ZARA, UK. The study aims to analyze the role of the social
media platform as funded by British small and medium fashion houses through their
B2B marketing and branding activities. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | MARKETING AND BRANDING | en_US |
| dc.title | A ROLE OF SOCIAL MEDIA IN B2B MARKETING AND BRANDING: A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA, UK | en_US |
| dc.type | Article | en_US |
