EFFECTIVENESS OF SOCIAL MEDIA ON THE RECRUITMENT SELECTION

Abstract

Social media has fast become a commonly used phrase in today’s culture. Most people have at least one online media profile or have some idea of what web-based media is. There are billions of internet media clients at various levels. Current internet media insights are greater than at any previous period in history, as established stages evolve and new stages emerge. According to Smith (2018), Facebook is now the most widely used stage, with 2.32 billion users, trailed by Instagram (1 billion), LinkedIn (610 million), and Twitter (326 million). Online media, according to Kaplan and Haenlein (2010), is “a collection of Internet-based apps that enable the creation and exchange of User Generated Content.” Clients of web- based media are both consumers and producers of data on the stage.