EFFECTIVENESS OF SOCIAL MEDIA ON THE RECRUITMENT SELECTION
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Date
2022-05-06Author
GUPTA, SHIVANI - (19GSOB1010356)
PAL, SHOUMYA - (19GSOB1010121)
KESHRI, SHUBHAM (19GSOB1010311)
MISHRA, NAMRATA - SUPERVISOR
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Social media has fast become a commonly used phrase in today’s culture. Most people have
at least one online media profile or have some idea of what web-based media is. There are
billions of internet media clients at various levels. Current internet media insights are greater
than at any previous period in history, as established stages evolve and new stages emerge.
According to Smith (2018), Facebook is now the most widely used stage, with 2.32 billion
users, trailed by Instagram (1 billion), LinkedIn (610 million), and Twitter (326 million).
Online media, according to Kaplan and Haenlein (2010), is “a collection of Internet-based
apps that enable the creation and exchange of User Generated Content.” Clients of web-
based media are both consumers and producers of data on the stage.
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- BBA/MBA [396]