| dc.contributor.author | SHISHODIA, HRITIKA SINGH -19GSFC1010016 | |
| dc.contributor.author | RAJPUT, ISHAAN NIRWAN -19GSFC1010074 | |
| dc.contributor.author | Rajput, Mrs. Viveka Rohilla -SUPERVISOR | |
| dc.date.accessioned | 2022-10-31T11:21:34Z | |
| dc.date.available | 2022-10-31T11:21:34Z | |
| dc.date.issued | 2022-04-10 | |
| dc.identifier.citation | ONLINE BANKING IN INDIA | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10377 | |
| dc.description | As relationship marketing has risen in popularity, the objective has been to develop
long-term relationships with clients. To keep customers, banks are attempting to
expand their service offerings. The majority of banks are working on strategies that
take into account their clients; changing demands. It has implications for evaluating and
understanding customer demands, as well as devising loyalty-building marketing
strategies.
Losing clients, according to Athanassopoulos, not only results in lost sales and
opportunities, but also puts pressure on the firm to spend resources to acquire new
customers. This is costly to the organisation in terms of resources expended. | en_US |
| dc.description.abstract | Technology is rapidly changing the nature of business services. Its role in improving
Customer service standards are applied strategically and increasingly by service
organizations. Service attributes and quality can be improved through the distribution
of technology. The Internet has made it easier for customers to interact with each other
transactions with banks. Online banking is currently emerging as a new way to invest
India for providing improved access and ease of use to customers. Most banks have it
their websites to improve customer interaction and offer online services. I the article
learns about online banking in India and your role in promotion relationships with
customers and giving them more value. Although, online banking is very easy and fast,
included with a few security issues. Banking institutions have taken a number of steps
to ensure security the steps of their customers while doing various online transactions.
In this context, there has been an effort designed to test and evaluate online banking
security measures followed by a designated bank, Indian The bank, in the Coimbatore
region, for the benefit of its customers. Research is done to customers who are familiar
with online banking in India, and their ideas about the internet of banks read. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | ONLINE BANKING IN INDIA | en_US |
| dc.title | A STUDY OF ONLINE BANKING IN INDIA | en_US |
| dc.type | Article | en_US |
