Digital Marketing Strategies to increase Profitability

Abstract

Social Media provides major value benefits to approaching billions of users around the globe. The company’s service has also played an important role in catalyzing political change throughout the Arab world, and elsewhere, with long run economic benefits that are incalculable. We project that social media's worldwide user base will have grown to 1.4 billion by the end of2016. No other company can boast a customer base that compares with this: when measured in terms of active users, worldwide reach or user engagement time, social media is quite simply of the scale. Social Media has also become deeply embedded in a bewildering range of websites and online services. Newspaper sites, music subscription services, internet television services, blogs and many other online service categories use social media APIs to embed social media into their own service. With 'Like' buttons, sharing features and social apps users can enjoy social media wherever they are on the web, and they can also enjoy the best of the web while on social media. Social Media has also become an important part of the communications and marketing strategies of millions of businesses, large and small. Companies use social media to inform users, investigate their reaction to new products, and measure the impact of common media events. Social Media is so embedded in everyday online life that it's hard to imagine how this website will disappear.