Digital Marketing Strategies to increase Profitability
Date
2022-08-11Author
SINGH, SHIVANG -19GSOB1010371
CHAUDHARY, MR. NAKUL SUPERVISOR
Metadata
Show full item recordAbstract
Social Media provides major value benefits to approaching billions of users around the
globe. The company’s service has also played an important role in catalyzing political
change throughout the Arab world, and elsewhere, with long run economic benefits that
are incalculable. We project that social media's worldwide user base will have grown to
1.4 billion by the end of2016. No other company can boast a customer base that
compares with this: when measured in terms of active users, worldwide reach or user
engagement time, social media is quite simply of the scale. Social Media has also
become deeply embedded in a bewildering range of websites and online services.
Newspaper sites, music subscription services, internet television services, blogs and
many other online service categories use social media APIs to embed social media into
their own service. With 'Like' buttons, sharing features and social apps users can enjoy
social media wherever they are on the web, and they can also enjoy the best of the web
while on social media. Social Media has also become an important part of the
communications and marketing strategies of millions of businesses, large and small.
Companies use social media to inform users, investigate their reaction to new products,
and measure the impact of common media events. Social Media is so embedded in
everyday online life that it's hard to imagine how this website will disappear.
Collections
- BBA/MBA [396]