| dc.contributor.author | SINGH, SHIVANG -19GSOB1010371 | |
| dc.contributor.author | CHAUDHARY, MR. NAKUL SUPERVISOR | |
| dc.date.accessioned | 2022-10-31T11:30:41Z | |
| dc.date.available | 2022-10-31T11:30:41Z | |
| dc.date.issued | 2022-08-11 | |
| dc.identifier.citation | Digital Marketing Strategies | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10378 | |
| dc.description | Social Media is a platform to connect to the Globe. This social media site is important
part of students’ lives and are often accessed multiple times daily. Over the past years,
social media have been transforming how individuals, communities, and association
create, share and seek information from each other. Most of the students also have
become so familiar to social media that the types of communications, self-expression,
community building, and other forms of online engagement are now parts of the only
reality they know. Therefore, it is important to take a step back to reflect on how we
have arrived at the present and what our most recent social media “advances” might
mean for us in the future. This is because the modem social media differ from the
traditional media (e.g., newspaper and television) in the terms of their accessibility,
interactivity, usability and ubiquity. In 2017, internet users spent more than 2 hours on
average for every day on social networks and messaging which measured to around one
third of their whole day of daily computer time. With the existence of the social media,
individuals can communicate and interact with each other around the world which is
known as one of the best inventions today, and they lead a life in a global village.
Although social media access does not necessarily require mobile devices, its
effectiveness is enhanced with the mobile technologies because it increases the
frequency of6 utilization. Over 95% of students have access to some sort of mobile
device that connects to the internet, meaning that using mobile technology for
educational purpose will possibly exclude less than 5% of students. However, computer
labs are available on campus at most institutions. Some of it also offer students the
alternative to briefly borrow a laptop or tablet device, which can encourage the
information seeking and to study the accessibility issue. Providing students with the
opportunities need is one of the main goals for them to learn how to socialize with
others, and build social networks that will give them support throughout their school
career and beyond. | en_US |
| dc.description.abstract | Social Media provides major value benefits to approaching billions of users around the
globe. The company’s service has also played an important role in catalyzing political
change throughout the Arab world, and elsewhere, with long run economic benefits that
are incalculable. We project that social media's worldwide user base will have grown to
1.4 billion by the end of2016. No other company can boast a customer base that
compares with this: when measured in terms of active users, worldwide reach or user
engagement time, social media is quite simply of the scale. Social Media has also
become deeply embedded in a bewildering range of websites and online services.
Newspaper sites, music subscription services, internet television services, blogs and
many other online service categories use social media APIs to embed social media into
their own service. With 'Like' buttons, sharing features and social apps users can enjoy
social media wherever they are on the web, and they can also enjoy the best of the web
while on social media. Social Media has also become an important part of the
communications and marketing strategies of millions of businesses, large and small.
Companies use social media to inform users, investigate their reaction to new products,
and measure the impact of common media events. Social Media is so embedded in
everyday online life that it's hard to imagine how this website will disappear. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | Digital Marketing Strategies | en_US |
| dc.title | Digital Marketing Strategies to increase Profitability | en_US |
| dc.type | Article | en_US |
