A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BEHAVIOUR : WITH SPECIAL REFERENCE TO ADIDAS

Abstract

Adidas AG (German pronunciation: [ˈadiˌdas] (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, Taylor Made golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club. Adidas' revenue for 2016 was listed at €19.29 billion.