| dc.contributor.author | KSHIRIJA (19GSOB1010063) | |
| dc.contributor.author | ABHINAV, KUMAR (19GSOB1010345) | |
| dc.contributor.author | KRISHNA, Dr. Ram Supervisor | |
| dc.date.accessioned | 2022-11-02T07:13:38Z | |
| dc.date.available | 2022-11-02T07:13:38Z | |
| dc.date.issued | 2022-04-10 | |
| dc.identifier.citation | SOCIAL MEDIA MARKETING | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10415 | |
| dc.description | It seems that conducting a survey is a very good choice to allow consumers to evaluate
what they wanted and what they are unsatisfied with. However, the drawbacks such as few
willing respondents and not able to fully voice out their opinions. This is not much of a
problem as survey questions are not very specific. But, conducting a survey is able to give
us some idea of what consumers are really thinking about Adidas products. In the future,
survey questions will be made to allow the consumers to give more accurate and specific
answers to the Adidas brand. This method, when done continuously, will create an idea
that Adidas can use to fully meet customer`s satisfaction and increase sales,
thus profits increase. | en_US |
| dc.description.abstract | Adidas AG (German pronunciation: [ˈadiˌdas] (stylized as ɑdidɑs since 1949) is
a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that
designs and manufactures shoes, clothing and accessories. It is the largest sportswear
manufacturer in Europe, and the second largest in the world, after Nike. It is the holding
company for the Adidas Group, which consists of the Reebok sportswear company, Taylor
Made golf company (including Ashworth), Runtastic, an Austrian fitness technology
company, and 8.33% of Bayern Munich, the football club. Adidas' revenue for 2016 was
listed at €19.29 billion. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | SOCIAL MEDIA MARKETING | en_US |
| dc.title | A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BEHAVIOUR : WITH SPECIAL REFERENCE TO ADIDAS | en_US |
| dc.type | Article | en_US |
