STUDYING THE FACTORS INFLUENCING THE ADOPTION OF OTT IPTV PLATFORMS: A SURVEY AMONG UNDERGRADUATE STUDENTS OF DELHI

Abstract

Over-the-top Internet Protocol TV (OTT IPTV) platforms have carved a niche for themselves or perhaps these platforms are designed so. The beginning looked so non-futuristic but as the wheel of the time moved, it turned the whole story other way round. They entered in the realm of entertainment with the look of being timid and vulnerable but soon turned out to be bold, unbelievable, and addictive. So on and so forth, OTT IPTV is a perfect example of how conditions are turned upon upside down when luck is in favour. The onset of the COVID-19 pandemic scenario was definitely a game-changer for OTT IPTV platforms and it enjoyed the privilege of being in-demand during that time thereby making the journey of OTT IPTV a cakewalk. The establishment in the entertainment market has made it competitive for all the old school formats of infotainment.