SCHOOL OF MASS COMMUNICATION
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Recent Submissions
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Online Brand Promotion Strategies Through Video Games in India: The Design, Thematic Potential, and Relationship with Allied Media
(GALGOTIAS UNIVERSITY, 2024-07)The current research study, within the gamified form of advertising, examines the influence of component-content-driven factors like customized video games, brand characteristics, game advertising, etc, as an established ... -
STUDYING THE FACTORS INFLUENCING THE ADOPTION OF OTT IPTV PLATFORMS: A SURVEY AMONG UNDERGRADUATE STUDENTS OF DELHI
(GALGOTIAS UNIVERSITY, 2024)Over-the-top Internet Protocol TV (OTT IPTV) platforms have carved a niche for themselves or perhaps these platforms are designed so. The beginning looked so non-futuristic but as the wheel of the time moved, it turned the ... -
THE ROLE OF SOCIAL MEDIA IN CREATING POLITICAL AWAREESS AMONG THE DELHI WOMEN
(GALGOTIAS UNIVERSITY, 2023)Almost all social movements in countries with high internet access rates discuss social media's role. Social media have become a free and highly effective means of reaching large audiences for political purposes. The ... -
Blogs of Hindi Journalists: Content Analysis ( हिंदी पत्रकारों के ब्लॉग : अंतर्वस्तु (पाठ) विश्लेषण )
(Galgotias University, 2021) -
ROLE OF FACEBOOK AS A SOCIAL NETWORKING SITE SPREADING ONLINE FEMINISM IN INDIA
(GALGOTIAS UNIVERSITY, 2021)
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