Online Brand Promotion Strategies Through Video Games in India: The Design, Thematic Potential, and Relationship with Allied Media

Abstract

The current research study, within the gamified form of advertising, examines the influence of component-content-driven factors like customized video games, brand characteristics, game advertising, etc, as an established form of branding and advertising. Access platforms like gaming devices and online channels are easing receptiveness, thus increasing gameplay frequency. The research has been accomplished by dissecting the contemporary culture of gamified brand promotions in the Indian industry. To analyze the same, this research has identified methods and components that contemplate a systematic structure of gamified brand promotions, advertisement, and further establishment according to the interests, requirements, and demands of the Indian audience/consumers. The advent of new methods and technologies to promote existing products involves hybrid modes. This research has carried out the procedures to understand how the amalgamation works by balancing gamification and promotions. The promotions are required for pre-existing brands and new start-ups, and the gamified ad treatment develops to be unique, appealing, and relatable. The statement of the problem delineates the prerequisites of composing video games as a contemporary advertising mode. The traditional branding approach consists of print, electronic, and broadcast platforms, a generic part of advertising. Customized videogames or advergames challenge conventional methods by captivating buyers with innovative techniques of engrossing their minds. The mechanisms applied in video games to appeal to the Indian audience are the key to visualizing the objectives. Factors like the game design, graphics, theme, characters, story-building, etc, determine the extent of the consumer’s engagement within the game, thus attracting and enhancing his knowledge about the product or brand to which the video game belongs.