SCHOOL OF BUSINESS: Recent submissions

Now showing items 121-140 of 396

    • COVID- 19 IMPACTS ON COSMETIC INDUSTRY IN INDIA 

      SUMIT CHANDILA, 1704102004 (GALGOTIAS UNIVERSITY, 2022)
      This thesis affords a strategic evaluation of the Indian cosmetics marketplace and a forecast for its development, taking into consideration the effect of COVID-19 on it. It affords a top level view of the marketplace ...

    • MARKETING STRATEGY OF VODAFONE 

      ARYAN RAJ, 19GSOB1030046; ANUSHKA JOSHI, 19GSOB1030021; FAIZAN QURESHI, 19GSOB1030054 (GALGOTIAS UNIVERSITY, 2022-05)
      "Telecommunications is the backbone of our future economy. International competitiveness increasingly depends on the development of a telecommunications infrastructure that is compatible with international ...

    • “EQUITY RESEARCH USING TECHNICAL ANALYSIS WITH FOCUS ON AUTOMOBILE SECTOR” 

      UTKARSH GUPTA, 20GSOB2010009 (GALGOTIAS UNIVERSITY, 2022-05)
      Every investor always wishes to have a decent return on his/her investments because they invest the part of their income. Among the various schemes of investment, equity is considered the most rewarding even though it ...

    • SALES PROMOTION ON HYUNDAI 

      Ajit Kumar 20GSOB2010106, 20GSOB2010106 (GALGOTIAS UNIVERSITY, 2022-05)
      Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are ...

    • “A STUDY ON JOB SATISFACTION” 

      Riddhi Mehrotra, 20GSOB2010101 (GALGOTIAS UNIVERSITY, 2022-05)
      Job satisfaction refers to a person’s feeling of satisfaction on the job which acts as a motivation to work. It is not the self-satisfaction, happiness or self-contentment but the satisfaction on the job. It is the overall ...

    • ARTIFICIAL INTELLIGENCE SYSTEM IN AVIATION 

      Tanisha malik, 19SLAM1020041; Taranjeet, 19SLAM1020008; Vishnu shandilya, 19SLAM1020010 (GALGOTIAS UNIVERSITY, 2020-05)
      The aim of this chapter is to research and fundamentally evaluate counterfeit shrewd frameworks to recognize for outperforming human insight in the flights and its conceivable ramifications. How artificial intelligence ...

    • INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR FOREVER LIVING COSMETICS PRODUCTS 

      Tushar Jain, (20GSOB2010093) (GALGOTIAS UNIVERSITY, 2022-05)
      This study aimed to establish the influence of advertising on consumer buying behaviour by focusing on Forever Living cosmetics products. Specifically, the study aimed to identify media of advertising used to advertise Forever ...

    • THE IMPACT OF INTERNET AND DIGITAL MEDIA ON READING HABIT 

      Jatin Tiwari, 20GSOB2010217 (GALGOTIAS UNIVERSITY, 2022-05)
      The purpose of this report is to study and to explore the impact of internet and digital media on reading habit. Traditional reading habits of library users have now change with the changing environment and working ...

    • COMPARATIVE ANALYSIS OF SBI AND ICICI BANK 

      Nisha Shah, 19GSOB1090005 (GALGOTIAS UNIVERSITY, 2022-05)
      A bank is an institution that deals in money and its substitutes and provides other financial services. Banks accept deposits and make loans or make an investment to derive a profit from the difference in the interest ...

    • “A STUDY OF AWARENESS OF E-BANKING SERVICES IN INDIA 

      SOUMYA KUMARI, (19GSOB1090019).; ABHISHEK GUPTA, (19GOB1090021); PRASHANT PANDEY, (19GSOB1090022) (GALGOTIAS UNIVERSITY, 2022-05)
      “E-banking”- The execution of financial services via internet, reducing cost and increase in convenience for the customer to access the transaction. e- Bankingisan umbrella term for the process by which a customer may ...

    • ANALYSIS OF THE CHANGEIN CONSUMER BUYING BEHAVIOUR FOR ONLINE SHOPPING BEFORE ND AFTER COVID 

      Harshit Srivastava, 19GSOB1010296 (GALGOTIAS UNIVERSITY, 2022-05)
      With the prevalence of the COVID 19 pandemic and the growing importance of e-commerce, research on online consumer behavior is especially important .The purpose of this study was to develop a Methodological approach to ...

    • THE EVOLUTION OF THE U.S. ARMY AVIATION DURING MILITARY OPERATION IN AFGHANISTAN 

      Abdul Basir Ebadi, (19SLAM1020068); Tanya Verma, 19SLAM1020075); Vaishnavi Raj, (19SLAM1020019) (GALGOTIAS UNIVERSITY, 2022-05)
      THE EVOLUTION OF THE U.S. ARMY AVIATION DURING MILITARY OPERATION IN AFGHANISTAN, by ABDUL BASIR EBADI, 100 pages. This study attempted to address “How did U.S. Army Aviation adapt itself to the harsh operational ...

    • Fund Raising & Strategies Development For Educational Trust 

      Puru bhardwaj (Galgotias University, 2022-05)

    • Marketing strategy of Byju’s during covid 

      Priyam Pranjal, (19GSOB10100); Puru Bhardwaj, (19GSOB1010004); Qamarwish Sayeedi, (19GSOB1010471) (Galgotias University, 2022-05)
      This study is about impact of Covid 19 on BYJUS and the changes happen in the marketing strategy. The online learning app BYJU's is offering free access to its complete app as schools remain shut due to a government-led ...

    • IMPACTS OF MOBILE BANKING ON INDIAN CUSTOMER 

      Shobha Rawat (Galgotias University, 2022-05)

    • “A COMPARATIVE ON STUDY DIGITALIZATION IN HR PRACTICES” 

      Ritu Yadav (Galgotias University, 2022-05)
      This summer project “THE ROLE OF HR IN DIGITAL TRANSFORMATION” in WORKEX SOLUTIONS AND SERVICES PVT LTD” which is the platform for both the recruiters and the candidates to find job and to offer the job.

    • MARKETING STRATEGY OF PAYTM AND GOOGLE PAY 

      MADHU SINGH, 20GSOB2010170 (Galgotias University, 2022-05)
      Mobile payments are used by more than two billion people worldwide, with millions more coming online each year. In India, Southeast Asia and South America, a new generation has gone beyond the usual credit or open credit ...

    • EVALUATING FACTORS AFFECTING ADOPTION OF SOCIAL MEDIA PLATFORMS. 

      AMAN SHARMA; AAKASH UJJWAL (Galgotias University, 2021-05)
      The introduction of social media creates new informational channels through mass interactions among users. This form of digital interactions helps information spread at a very high speed and effectively. In business, social ...

    • A Study of Financial Performance of TATA Motors With Special Reference to the period 2017 - 2021 

      Vinit Kumar, (19GSOB1010008); Vanshika Singh, (19GSOB1010216); Vichal Kumar, ( 19GSOB1010182) (Galgotias University, 2022-05)
      Financial ratio analysis is the process of reviewing the financial position of the company. Ratio analysis is extensively used by firms as a technique to forecast the financial soundness of the company to build future ...

    • CONCEPTUAL INTERNSHIP REPORT FOR COVID-19 EFFECT ON BUSINESS PLANNING AND FORCASTING IN 

      MOHD. ADIL KHAN (GALGOTIAS UNIVERSITY, 2021)