SCHOOL OF BUSINESS: Recent submissions

Now showing items 41-60 of 395

    • MARKETING STRATEGY OF SAMSUNG FOR INCREASING THE SALES OF SAMSUNG PRODUCTS 

      RAJ, RISHI; RISHAV RAJ TIWARI, RISHAV RAJ; YADAV, RIYA SINGH; Kaul, MR. Maharaj - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-11)
      Mobile phones enhance people s mobility, as we have entered in the 21 st Century the importance of information changes rapidly. It is an era of media, news and all about information. The information plays a very important ...

    • STUDY ON ELECTRONIC WASTE 

      YADAV, UTKARSH (19GSOB1010130); KUMAR, UTSAV (19GSOB1010164); DIXIT, VAIBHAV KRISHNA (19GSOB1010254); Ms. Amrita -Supervisor (GALGOTIAS UNIVERSITY, 2022-05-11)
      This project is based on the study of E-WASTE material. An insight view of the project will encompass – what it is all about, what it aims to achieve, what is its purpose and scope, the various methods used for collecting ...

    • A COMPARATIVE STUDY OF CUSTOMER PREFERENCE BETWEEN QUICK SERVICE RESTAURANTS AND FINE DINING RESTAURANTS OF HOTEL CROWNE PLAZA, GREATER NOIDA 

      NYACIGAK, SUNDAY (19GSOH1010065); Jaiswal, Mr. Rohit - Supervisor (GALGOTIAS UNIVERSITY, 2022-05-11)
      Customer preference is ever changing yet it is very integral in hospitality industry. Understanding the factors that affect the customer choices between Fine Dining Restaurant and Quick Service Restaurant is important. ...

    • A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BEHAVIOUR : WITH SPECIAL REFERENCE TO ADIDAS 

      KSHIRIJA (19GSOB1010063); ABHINAV, KUMAR (19GSOB1010345); KRISHNA, Dr. Ram Supervisor (GALGOTIAS UNIVERSITY, 2022-04-10)
      Adidas AG (German pronunciation: [ˈadiˌdas] (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. ...

    • BUSINESS STRATEGIES OF UPGRAD 

      PARASHAR, PRIYA - 19GSOB1010320; RAJ, PRINCE - 19GSOB1010477; RAJ, PRITESH 19GSOB1010735; Rastogi, Dr. Ranjul - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-10)
      Upgrading is often seen as a means to strengthen customer loyalty between investments in new equipment, but there is more to it. It is a means to introduce innovation in small, but continuous steps keeping both OEMs and ...

    • A STUDY OF AWARENESS OF E-BANKING SERVICES IN INDIA 

      KUMARI, SOUMYA (19GSOB1090019).; GUPTA, ABHISHEK (19GOB1090021); PANDEY, PRASHANT (19GSOB1090022); Sangwan, Ms.Ritu Supervisor (GALGOTIAS UNIVERSITY, 2022-04-10)

    • COVID-19 IMPACT ON INDIAN BANKING SECTOR 

      AGRAWAL, HIMANSHU (19GSOB1010044); DHILANIYA, HARSH (19GSOB1010231); KUMARI, HARSHITA (19GSOB1010176); AZMI, MR. SHUJAAT - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-10)
      India announced a complete lockout of the country from March 24 to May 3 in order to combat a pandemic like Covid-19, which was then extended by the Indian government until May 3. Unless the Indian government goes on ...

    • A STUDY ON INVESTORS’ PERCEPTION TOWARDS STOCK MARKET 

      GUPTA, SHIVAM (19GSOB1010123); SINGH, SHIVANGI (19GSOB1010199); SINGH, SHIVAM KUMAR (19GSOB1010221); CHAOUDHARY, DR. NAKUL - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-11)
      The stock market occurs from the interaction of a group of buyers (investors) and sellers of shares (companies), who represent ownership of the business. Stock market has become an attractive investment avenue for most ...

    • EVALUATING FACTORS AFFECTING ADOPTION OF SOCIAL MEDIA PLATFORMS. 

      SHARMA, AMAN; UJJWAL, AAKASH; VIRK., NIRMALJEET KAUR - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-11)

    • A COMPARATIVE ANALYSIS OF NPAS IN BANKING INDUSTRY IN INDIA 

      Khan, Yasmin -19GSFC1030004; Bhati, Ashu - 19GSFC1030002; Wajid, Dr. ABDUL Supervisor (GALGOTIAS UNIVERSITY, 2022-04-11)
      It is vital for each the borrower and the lender to understand the difference among performing and non-acting belongings. If the asset is non-performing and interest payments are not made, the borrower's credit and ...

    • SYUDY OF covid-19 pandemic impact on food supply chain 

      Rawat, Shikhar; Singh, Piyush; Kankane, Aryan; Yadav, Mr. Avdhesh - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-10)
      The global COVID-19 pandemic of 2020 triggered disruption in almost all areas of the Food Supply Chain (FSC). During this year many confounding factors contributed to the disruption of the normal FSC and impacted the ...

    • CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING 

      KUMAR, RAHUL -19GSOB1030018; ANAS, MOHAMMAD -19GSOB1030012; Samiskha SUPERVISOR (GALGOTIAS UNIVERSITY, 2022-05-14)

    • A study on training and development of executive in the Himalaya drug 

      Ahmad, Alina 19GSOB1010038; Kumar, Alok 19GSOB1010352; Pandey, Mrs. Pratibha - SUPERVISOR (GALGOTIAS UNIVERSITY, 2022-06-05)
      Training is a latent tool that can be used to bridge the gap between one’s potential and performance. Training has gained importance in the last few decades due to ISO observation and fear of companies caused by the entry ...

    • MARKETING STRATEGY OF SAMSUNG FOR INCREASING THE SALES OF SAMSUNG PRODUCTS 

      RAJ, RISHI; TIWARI, RISHAV RAJ; YADAV, RIYA SINGH; Kaul, Prof. Maharaja - SUPERVISOR (GALGOTIAS UNIVERSITY, 2022-05-06)
      Mobile phones enhance people’s mobility, as we have entered in the 21st Century the importance of information changes rapidly. It is an era of media, news and all about information. The information plays a very important ...

    • A STUDY OF CONSUMER PREFERENCE ON CASHLESS PAYMENT METHODS IN DELHI NCR 

      ACHARYA, GANDHARV; IMBOELA, LIKANDO; Rajput, Mrs. Viveka Rohila -SUPERVISOR (GALGOTIAS UNIVERSITY, 2022-05-11)
      The purpose of this study is to assess the current state of the modalities used in India for digital payments. This study investigates numerous important aspects in India's digital payment systems, which has been widely ...

    • DIGITAL MARKETING 

      SHRINET, SHASHWAT 19GSOB1010375; AHMAD, SHAHZEB 19GSOB1010336; CHAUDHARY, Mr. PRADEEP (GALGOTIAS UNIVERSITY, 2022-06-11)

    • RADIO AS A PROMOTIONAL TOOL 

      SINGH, SANSKRITI (19GSOB1010096); SIDHU, SANYAM (19GSOB1010473); AMEEN, SANA (19GSOB1010272); Kumar, Mr. Pradeep - SUPERVISOR (GALGOTIAS UNIVERSITY, 2022-04-06)
      The goal of this study was to look at the content of radio station websites to see how they use the Internet to promote themselves. The study looks into the promotional methods used by a national sample of stations, the ...

    • A STUDY ON THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR w.r.t ZOMATO in DELHI NCR 

      Ghosh, Arpita 19GSOB1010092; Jain, Arihant 19GSOB1010433; Tomar, Aryan 19GSOB1010396; Rashid, PROF. MD. Chand - SUPERVISOR (GALGOTIAS UNIVERSITY, 2022-06-05)
      With the appearance of online business blast in India, the Indian shopper has seen his life being moved by online business in pretty much every vertical from web based shopping to ticket appointments, medical care, and ...

    • A CONSUMER BUYING BEHAVIOUR TOWARDS PAINTS- WITH REFERENCE TO ASIAN PAINTS 

      CHOUDHARY, KAVYA (19GSOB1010166); TABREZ, KHALID (19GSOB1010507); Krishna, Dr. Ram Supervisor (GALGOTIAS UNIVERSITY, 2022-04-05)
      Earlier when houses were built or renovated, consumers did not give much attention to the paints used. Painting was never given as much importance when decisions were made regarding a house construction, but over the ...

    • STUDY OF EDTECH BUSINESS 

      Dhami, Bhagirathi (19GSOB1010293); Solanki, Bhawna (19GSOB1010446); Sharma, Dr.Ravikant - Supervisor (GALGOTIAS UNIVERSITY, 2022-04-11)
      One of the major features of technology in Education sector is to increase the level of education delivery in educational institute. Technology in education sector can be powerful tool for enhancing the relationship ...